Money Peugeot leader Tavares loves cars, vows to preserve brands in FCA merger December 19, 2019 Eric D. Lawrence, Detroit Free Press Comments Off on Peugeot leader Tavares loves cars, vows to preserve brands in FCA merger Carlos Tavares, who will be CEO of the merged FCA and maker of Peugeot, says brands carry passion. That is a good sign for Dodge and Chrysler fans.