Money ‘If not for Tab, we wouldn’t have Diet Coke’: Tab, the iconic diet soda, will be gone by end of the year October 16, 2020October 16, 2020 Charisse Jones, USA TODAY Comments Off on ‘If not for Tab, we wouldn’t have Diet Coke’: Tab, the iconic diet soda, will be gone by end of the year Tab, the diet soda of choice for a generation of calorie counters will disappear by the end of the year, beverage giant Coca-Cola says.