Money Ford’s new COVID-19 ad urges football fans to ‘sacrifice’ for America, ‘hold the line’ December 31, 2020 Phoebe Wall Howard, Detroit Free Press Comments Off on Ford’s new COVID-19 ad urges football fans to ‘sacrifice’ for America, ‘hold the line’ The 30-second TV ad designed to inspire Americans to not give up on the COVID-19 fight will debut on New Year's Day.