Sports Dr. Squatch, Klarna among first-time Super Bowl advertisers hoping to make a splash February 6, 2021 Tom Schad, USA TODAY Comments Off on Dr. Squatch, Klarna among first-time Super Bowl advertisers hoping to make a splash Sunday's Super Bowl commercials will feature at least 15 first-time advertisers, including Dexcom, Dr. Squatch and Klarna, a Swedish banking company.