Money North Carolina alcohol regulators say ‘heck no’ to use of F-word on craft seltzer label March 10, 2021March 10, 2021 Paul Woolverton, The Fayetteville Observer Comments Off on North Carolina alcohol regulators say ‘heck no’ to use of F-word on craft seltzer label Charlotte brewers fought the North Carolina ABC for the right to use the 'F-word' on its label but were shot down Wednesday.