News In the 33 years of USA TODAY’s Ad Meter, the eras are defined by these big brands February 10, 2022 Jim Sergent, USA TODAY Comments Off on In the 33 years of USA TODAY’s Ad Meter, the eras are defined by these big brands USA TODAY's Ad Meter debuted the last time the Bengals reached the Super Bowl. Like the game, Ad Meter's results have gone through many eras.