Money Fred Franzia, wine industry maverick and mastermind of the ‘Two Buck Chuck,’ dies at 79 September 14, 2022 Mike Snider, USA TODAY Comments Off on Fred Franzia, wine industry maverick and mastermind of the ‘Two Buck Chuck,’ dies at 79 Fred Franzia, the man behind the creation of the Charles Shaw wine brand, also known as "Two Buck Chuck," has died.