News ‘Drinking the Kool-Aid’ will never mean the same. How a horrible massacre changed a common phrase November 17, 2018 Joe Phalon, North Jersey Record Opinion Comments Off on ‘Drinking the Kool-Aid’ will never mean the same. How a horrible massacre changed a common phrase ‘Drinking the Kool-Aid’ was a pivotal part in the deaths of 918 people in the Jonestown Massacre.